POC Builder

Scope

• - Up to 2 data sources
• - Up to 100,000 customer records
• - Identity resolution
• - Unified customer profile
• - Up to 3 agreed use cases
• - 1 audience or activation output per use case
• - Results presentation and scale-up roadmap

Out of scope

• - Replacement of existing CRM, POS or campaign systems
• - Production-grade integrations or real-time streaming
• - Custom model development beyond the agreed use cases
• - Campaign execution, creative or media spend
• - Data remediation at source
• - More than two data sources or three use cases

Client responsibilities

• - Provide agreed data extracts and a data dictionary
• - Confirm identifiers available for identity resolution
• - Nominate business and technical contacts
• - Complete security and data-sharing approvals
• - Attend weekly reviews and validate outputs
• - Confirm the channel that will receive the activation output

Fusion360 responsibilities

• - Configure the Fusion360 environment for the pilot
• - Ingest and map the agreed data sources
• - Run identity resolution and build unified profiles
• - Configure the agreed use cases and produce audience outputs
• - Report against the agreed success criteria
• - Present results and a production scale-up roadmap

Assumptions

• - Data is provided in an agreed format within the first week
• - Identifiers are present on a workable share of records
• - Client contacts are available for weekly reviews
• - Volumes stay within the agreed record limit
• - No source-system changes are required during the pilot

Risks

• - Delayed data access shifts the timeline week for week
• - Low identifier coverage limits identity resolution results
• - Absent activation channel ownership limits the measurable outcome
• - Changing use cases mid-pilot reduces comparability of results

Prerequisites

• - Named business sponsor
• - Named technical contact
• - Access to agreed data sources
• - Data dictionary and sample files
• - Historical transaction data where applicable
• - Customer identifiers such as email, phone number or loyalty ID
• - Defined success metrics
• - Security and data-sharing approvals
• - Weekly review availability

Next steps after the POC

• - Results review with the business sponsor
• - Agree production scope, sources and use-case roadmap
• - Confirm commercial model and implementation timeline
• - Plan data-governance and security requirements for production